ORLANDO, Fla., December 28, 2020 (GLOBE NEWSWIRE), Franchise Group, Inc. (“Franchise Group”) announced today that it had acquired FFO Home (“FFO Home”), which is a regional retailer for furniture and mattresses. Over 30 FFO Home stores across the Midwest will soon be rebranded as American Freight Furniture Mattress and Appliance. FFO Home customers will automatically be redirected to American Freight’s website for online ordering. Converted stores will be able to offer lower prices, new product offerings and financing options that will better serve local consumers. During the conversion, stores will still be open and functional. The Grand Reopening Event for the rebranded stores will take place in the first quarter 2021.
“The FFO Home acquisition will allow American Freight to accelerate growth plans, including new markets entries,” stated Brian Kahn, CEO, Franchise Group, Inc. “It provides customers that used to shop at FFO Home an enhanced customer experience, along with additional products and payment methods.”
The core American Freight products and services will remain available as the stores rebrand. This includes the addition of appliances. Customers will be able to receive same-day delivery on in-stock products. American Freight will keep quality items affordable for everyone by offering flexible payment options online and in-store.
American Freight President and CEO Will Powell said, “We are thrilled about the FFO Home purchase.” This acquisition allowed us to rapidly enter new markets and keep local jobs, which would have been lost if FFO Home stores were permanently closed. It was a win-win situation for American Freight as well as the communities that we will now be able to serve.
American Freight FFO Home
American Freight Furniture and Mattress was founded in 1994 to help customers save on high-quality furniture and mattresses. American Freight merged with Sears Outlet (a national discount retailer of home appliances) and FFO Home (a regional retailer selling furniture and mattresses), to create American Freight. American Freight has been enhanced to leverage the legacy of the founding company. It offers consumers a one-stop shop for quality furniture, mattresses, and appliances at everyday low rates in more than 350 locations in 40 states and Puerto Rico.
American Freight has over 5 million happy customers. They continue to live up to their founding principles of selling the highest quality merchandise at a lower price every day and providing exceptional customer service. American Freight is delivering on its promise of take it home today. Same-day delivery is available for all in stock items. There are payment plans for every customer including a free layaway and other credit options that offer low, easy payments. Visit AmericanFreight.com for more information.
About Franchise Group
Franchise Group operates franchised and franchisable businesses. It is constantly looking to expand its brand portfolio and uses its capital allocation and operating philosophy to generate strong cash flows for its shareholders. Liberty Tax Service, Buddy’s Home Furnishings and American Freight are some of the franchise business lines. Franchise Group has over 4,000 locations, most of which are Company-operated or run under franchising agreements. After acquisition, regional FFO Home stores are rebranded
Six FFO Home regional stores were rebranded following an acquisition
American Freight Furniture, Mattress and Appliance recently purchased the Louisville-area furniture and appliance retailer. The brand has now been rebranded as American Freight. Shoppers who visit FFO Home online will be automatically redirected to American Freight’s website.
According to a news release, FFO Home will now have a greater selection of mattresses and furniture, as well as appliances, thanks to the acquisition.
- These are the new-branded stores.
- Louisville, 5749 Preston Highway
- 6801 Dixie Highway, Louisville
- 2300 State St. New Albany, Indiana
- 1705 N. Dixie Highway Elizabethtown, Kentucky
- 223 KY Home Square Shopping Court Bardstown (Kentucky)
Madison, Indiana, 440 E. Clifty Drive
Franchise Group Inc. purchased American Freight in Delaware, Ohio in early 2020. Sears Outlet was also acquired. American Freight also rebranded the 130 Sears Outlet locations throughout the country, increasing the total number of stores to over 300.
American Freight stores are averaged at 25,000 square feet. They carry a variety home products such as mattresses, frames, and bed accessories, refrigerators and freezers, washers and dryers, dishwashers, and other cooking appliances.
American Freight’s president and CEO Will Powell stated that American Freight is the “one-stop shop” for all home needs. He also provided access to quality furniture, mattresses, and appliances at low prices every day. Customers who previously shop at FFO Home get an enhanced customer experience with American Freight, which offers additional products and payment options.